What's your process for driving traffic to your website?

Updating old posts. Every few months I go through pages that used to pull traffic and slipped, refresh anything out of date, tighten the intro, rewrite the title. That usually brings back more than a brand new post would, for a fraction of the work.

depends a lot on the site, what are you running? for most of mine it goes: search first because it compounds, so a handful of pages that answer real questions people type in. then one social channel where the audience already hangs out, not five. then an email list so the people who visit once can be brought back for free. paid ads only once I know a page actually converts, otherwise you're just paying to find out it doesn't.