what's your process for following someone on snapchat?

Been trying to follow someone on snapchat for a client site and getting nowhere fast. I've seen people claim this changed recently, though i can't find a source. What's the step i'm getting wrong? Cheers.
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mia_serp Oct 29, 2026
raj_66
No Subscribe button on their profile means they haven't set up a public profile, so a friend request is the only option.
vikramj Oct 08, 2026
raj_66
For normal people you add them as a friend rather than follow, and they have to add you back before you can see their private stuff. For creators and public profiles there's a Subscribe button on their profile instead, which works more like following on other apps.