What's your process for looking up keywords on a website?

for a site you own, search console, performance, queries tab. that's the complete list and it's free. for someone else's site: the free versions of ahrefs or semrush show the top ten or so keywords. manual way that works fine for small sites: open their sitemap, read the page titles and h1s, those are the keywords they're targeting whether they rank or not. and google site:theirdomain with a phrase to see which page they have for it.