What's your process for using reddit?

Read each subreddit's sidebar and wiki before posting anything. Some allow a link on a set day of the week, some only in a pinned thread, and a removal for breaking that counts against you. Also check karma requirements - plenty of subs auto-hide posts from new or low-karma accounts, so you'll think nobody cares when actually nobody saw it.

Mostly patience. Pick a handful of subreddits where your audience actually hangs out, read the rules (a lot of them ban self-promo outright), and comment helpfully for a few weeks before you ever mention what you do. Mods and regulars notice accounts that only turn up to drop links. When I do share something it's a full answer in the post itself, with the link as an afterthought if at all. Reddit threads rank in Google a lot now too, so one genuinely useful comment can keep sending people your way for months.