Adding canonical tag in html is going nowhere

My last agency did this for us and now i have to add canonical tag in html myself. I've read the official documentation and i'm still unsure. How long before you'd expect to see anything?
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1 Answer

kate_81 Nov 04, 2026
ruth_ppc
It goes in the head, one per page: Use the full absolute url with https and the same trailing slash/www version you actually serve. If you're on wordpress, don't hand-edit it, your seo plugin already outputs one and you'll end up with two. How long: google picks it up on the next crawl, but it's a hint, not an order. If the page it points to is a near duplicate, give it a few weeks. Check it in URL inspection, it shows "google-selected canonical".