How are people using canonical tag in 2026?

Inherited a site where nobody has bothered to use canonical tag. Happy to be told i'm approaching this the wrong way. What's the step i'm getting wrong?
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adspenddav Nov 12, 2026
sumit
Same way as always really. Self-referencing canonical on every page you want indexed, filter and parameter versions pointing at the clean URL, and a cross-domain canonical if someone republishes your article. The thing people forget is that Google treats it as a hint, not an order. If your internal links, sitemap and redirects all point at a different version, Google will pick that one and ignore your tag. URL Inspection in Search Console shows the user-declared canonical next to the Google-selected one, so check a few pages there.