brandable name or keyword domain for a new business?

Question

Opening a dog grooming business and torn between a made-up brand name and something like cityname-dog-grooming. Does the keyword version still help with SEO, or is it just harder to remember?

ajay_21 · Answer

Brandable. Exact-match domains stopped giving any real ranking boost years ago. Pick something short you can say over the phone without spelling it.

gus_ppc · Answer

Agreed. Two checks before you buy: search the name for trademarks and see if the social handles are free, then say it out loud to a few people and ask them to type it. If half of them spell it wrong, keep looking.

brandable name or keyword domain for a new business?

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