can someone explain instagram reels?

someone on a call used instagram reels like it was obvious. it's posting twice a week, so nothing enormous. can someone put it in simple terms? happy to share more detail if it helps.
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otisd Oct 19, 2026
dan_48
Short vertical videos inside Instagram, basically their answer to TikTok. The point for you is reach: Reels get shown to non-followers far more than normal photo posts, so they're how small accounts get discovered. At twice a week I'd make one of those a Reel and see what it does to profile visits.