what's your process for putting hashtags on instagram?

tried to put hashtags on instagram last month and saw no difference at all. it looked like it was working for about two weeks and then flattened out. what would you try next?
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1 Answer

ankita_growth Nov 05, 2026
ruth_ppc
Two weeks of a bump and then flat sounds like the novelty of new tags rather than the tags themselves. Hashtags don't carry much reach anymore. I'd look at the posts that did well in that window and make more of those, the content shifts the numbers far more than the tags do.