clients keep asking if our blog posts would pass an ai detector

our writers use AI for outlines, then write and edit the posts themselves. one client ran a piece through a detector and it scored 70% AI. are these detectors reliable at all, and how do you answer clients about it?
1

Leave A Reply

Log in to post an answer.

1 Answer

rumpa_uk Oct 19, 2026
britton.sjohn
They aren't reliable. Different detectors give the same text wildly different scores, and they regularly flag writing that's entirely human, especially clear, structured, by-the-book stuff, which is what good blog content looks like. What we tell clients: Google's stated position is about whether content is helpful and original, not how it was produced, and the detector score isn't a measure of either. Then show the process. Our writers keep drafts in Google Docs, so the version history shows a human writing and editing over hours. That ends the conversation faster than any score. If a client insists on a number anyway, agree one detector up front so you're not chasing a different tool every month.