does the time you post on tiktok actually matter for a new account?

agree. the one place timing still helps is being around yourself for the first hour after posting, so you can reply to comments while it's being tested.

barely, at that stage. a new account has no followers to be online at any particular hour, so the first push goes to a small test audience whenever you post. the first two seconds of the video and posting consistently matter far more. once you have a few hundred followers, switch to a business or creator account and look at the follower activity chart in analytics. post an hour or so before their busiest time.