Google business profile won't accept my website address

Every time I paste our site into the website field it says the entry isn't valid. Normal https address, no tracking bits on the end. Tried with and without the trailing slash. Anyone hit this?
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2 Answers

ankita_growth Nov 12, 2026
akash_singh
If it still won't take it, check the site hasn't been flagged. If Google ever marked it for malware or phishing, the profile can refuse the URL, and the Security issues report in Search Console will tell you. Clean it up, request a review there, then try again.
querry_uk Oct 15, 2026
akash_singh
Few things to try. Paste the full address including the https part at the start, no tracking parameters, and not a shortened or link-in-bio style link, those get refused. Make sure the URL loads directly without a redirect chain. If the profile is under review or recently had edits rejected, changes can be blocked for a while and the error message doesn't say so. Sometimes it just takes a day.