Got a trademark complaint on an Amazon listing, how do you reach account health?

check whether your listing uses their brand name anywhere. loads of these come from putting someone else's brand in the title or backend keywords, like compatible with X. if that's what happened, edit the listing first and then appeal saying you've removed it. that's usually quicker than arguing about authenticity.

In Seller Central go to Performance > Account Health. The complaint sits under the policy compliance section with the intellectual property ones, and that's where the appeal option is. Before you appeal, read who filed it. The notice gives the rights owner's contact email. If you're genuinely selling their product (authentic, from a legit supplier) the fastest fix is often asking them to retract it, because Amazon tends to treat a retraction from the complainant as stronger than your own appeal. If you appeal yourself, attach invoices from your supplier, not order screenshots. And don't just relist under a new ASIN, that tends to make it worse.