how are people finding keywords for youtube in 2026?

two free places. type your topic into youtube's search bar and write down the autocomplete suggestions, that's real demand in the words people use. and in youtube studio, analytics, there's a research tab showing what your viewers and people like them searched for, including what they searched and didn't find. numbers going the wrong way usually means chasing the broad term everyone's chasing. the four-word version of it is where a small channel actually gets views.