How detailed should an ideal customer profile be for an early SaaS?

We're 20 customers in and our ICP is basically 'small B2B companies'. Every guide shows huge persona documents. What did yours look like at this stage, and which fields actually changed how you targeted?
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mukul_ads Oct 16, 2026
sumit
One page. If it's longer than that at the early stage, most of it is guessing. Mine covers: the type of company (industry, rough headcount, where they are), the problem that makes them go looking for a tool like ours, who feels that pain day to day vs who signs off on the money, and a short list of who we don't want, because disqualifiers save more time than anything else on the page. Then rewrite it after your first 15-20 paying customers. Look at who actually bought quickly and stuck around, it's usually narrower than the version you started with.