How do i find conversion rate properly?

Question

I understand the theory of finding conversion rate, i just can't make it work in practice. I've read the official documentation and i'm still unsure. How do you do it?

sbalchunas · Answer

Conversion rate = conversions divided by visitors (or sessions), times 100. 30 sales from 1,500 sessions is 2%. The part people get wrong is the denominator. Users and sessions give different numbers, so pick one and stay with it, and make sure the conversion is only counted once per purchase.

How do i find conversion rate properly?

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