how do you clear out bounced contacts without hurting sender reputation

Last newsletter had a 6% bounce rate. Old list, partly imported from a trade show. Delete the hard bounces straight away, suppress them, or try re-verifying first?
2

Leave A Reply

Log in to post an answer.

2 Answers

mia_seo Nov 12, 2026
denjoshep87
look at why they bounced too. a sudden pile of hard bounces from one import usually means an old or bought list, and spam traps tend to come with those. run any list older than a year through a verification service before you mail it, it's cheap compared to a reputation hit.
ben_18 Oct 15, 2026
denjoshep87
removing them doesn't hurt you, keeping them does. mailing hard bounces over and over is what damages reputation. hard bounces: suppress straight away. soft bounces: give them a few sends and suppress if they keep failing. and suppress rather than delete, otherwise someone re-imports an old list and they're all back.