How would you explain local citation to a client?
i've only been doing this a few months, so local citation is new to me. it looked like it was working for about two weeks and then flattened out. what is it actually for?
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1 Answer
alex_ads
Any place online that lists the business name, address and phone number - directories, Yelp, the local chamber of commerce, Apple Maps. Google uses them as a sanity check that you're a real business at a real address. The part clients actually need to hear: they have to match. An old address sitting on a dozen directories does more harm than having fewer listings.