is anyone using sora or similar ai video in real ad campaigns?

We tried it for a couple of product launches. Worked fine for short abstract openers and transitions, not for anything that needed a person's face or hands up close, those got called out in the comments. The thing I'd check before anything goes live is the commercial terms of whichever tool you use, and that nothing in the clip looks like a real brand, logo or recognisable person. Meta also adds its own AI label to some ads automatically, so assume viewers will know.

We've tested AI clips as b-roll and backgrounds, not as the main thing. Fully generated ads with people in them still look a bit off to most viewers and comments call it out fast. Product shots, abstract scenes and quick cutaways work fine though, and it's cheap enough to test against your normal creative. Check the platform's rules on labelling AI content before you launch.