is growing on tiktok still worth the effort?

my last agency did this for us and now i have to grow on tiktok myself. happy to be told i'm approaching this the wrong way. what's the step i'm getting wrong? thanks in advance.
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john.jgourdine Oct 21, 2026
rajmarketing
Depends if your audience is there. If yes, still worth it - new accounts get shown to strangers, not just followers. Give it a few weeks of steady posting before judging.