is there a word limit for meta titles and descriptions or is it characters

Some plugins count characters, some tools talk pixels, and a client guide says words. Which one actually matters for how it shows in google?
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clevlensain_ads Nov 12, 2026
lila_funnels
Google rewrites a lot of descriptions anyway, so get the important bit into roughly the first 120 characters. For titles, put the keyword near the start and the brand at the end, where it can get cut without losing anything.