Locksmith client keeps failing google business verification even with video proof
Real shop, signage, branded van, licence, utility bills, the whole lot. Did the video verification twice and both got rejected with no reason given. I know locksmiths get extra scrutiny, but what evidence actually gets through?
Don't edit the profile while a verification is in review. Changing the name, category or hours partway through can restart the check or flag the listing again. Also make sure the phone number isn't used on any other listing, old or new. In locksmith verification that's a common red flag.
Locksmiths are one of the categories Google is hardest on because of all the fake listings, so the video gets judged much more strictly than for a normal shop.
Things that usually trip it up:
- business name on the profile doesn't match the signage or paperwork exactly, or has keywords stuffed in like "24/7 Emergency Locksmith London"
- no storefront but an address is shown. if they go out to customers, set it up as a service area business and hide the address
- the video cuts or skips. it needs to be one continuous take showing the location or vehicle with branding, the tools, and something proving they run the business, like official paperwork with matching details
If it still fails after all that, appeal through Business Profile support with the documents ready. Repeated attempts with the same problem tend to make it harder, not easier.
