quickest way to use google analytics for seo?
Inherited a site where nobody has bothered to use google analytics for seo. I'd rather not throw money at a tool if there's a manual way. Is there an order that works better?
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1 Answer
kate_81
Honestly GA4 on its own tells you very little about SEO. Link it to Search Console (Admin > Product links) and you get the queries and landing pages report inside GA4, that's the useful part. Then in GA4 itself filter the landing page report to the organic search channel and look at engagement rate and conversions per page, not sessions. That shows which pages bring people who actually do something. Rankings and impressions live in Search Console, not GA.