Reshares on instagram story - what is it?

I keep seeing reshares on instagram story in every post and i've never really understood it. I'd rather not throw money at a tool if there's a manual way. What is it actually for? Happy to share more detail if it helps.
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mukul_ads Oct 19, 2026
britton.sjohn
When someone shares one of your feed posts or reels into their own story. It shows as a sticker that taps through to your original post. For a business account it's good reach, since it puts you in front of their followers. You can see how many times a post was shared in its insights. And if you'd rather people couldn't, there's a setting to turn off resharing to stories.