settle this for me: how much money do you make on instagram?

for a local business account the answer is roughly nothing directly, and that's fine. creators make money from brand deals and affiliate links; a local account makes money when someone sees a post and books or walks in. so what it's for: being findable and looking alive when someone checks you out. measure it by dm enquiries, link clicks to the booking page, and asking new customers how they heard about you. if that number is zero after six months of posting, change what you post, not the platform.