small brand on tiktok stuck under 300 views per video

Post more often than feels comfortable for a few weeks. With small accounts it's often one random video that suddenly gets pushed, and you can't predict which. Don't delete the ones that flop either, some pick up views days later.

nearly always the first two seconds. if people scroll past straight away, the video never gets shown to anyone beyond that first small batch. open on the most interesting thing, not your logo or a "hey guys". what does your watch time look like in analytics?