noahd NO

Still not clear what considered a high bounce rate is

I keep seeing considered a high bounce rate in every post and i've never really understood it. I've seen people claim this changed recently, though i can't find a source. Does it matter at a small scale? Cheers.
considered high bounce
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lilad Oct 21, 2026
noahd
depends hugely on the page type. blog posts and single-answer pages routinely sit at 70-90% and that's fine, someone got their answer and left. for landing pages or shop category pages, if you're well above 60-70% I'd look closer. also GA4 doesn't do bounce rate the old way anymore. it's just the inverse of engagement rate (an engaged session = 10+ seconds, a conversion, or 2+ pageviews), so don't compare the numbers with old universal analytics reports, they'll look totally different.
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