stuck on improving brand visibility in ai search engines

Make sure you aren't blocking the AI crawlers by accident too. Some security plugins and CDN bot settings block GPTBot, PerplexityBot and the rest by default, and if they can't fetch your pages they can't quote them. Look at robots.txt and the bot or firewall settings at your host or CDN.

The annoying part is that you can't optimise a page into these answers the way you can for a ranking. What they repeat is what the web says about you, so most of the work happens off your site. Things that seem to move it: getting mentioned in comparison and "best X for Y" articles in your space, reviews on the platforms people use for your category, real discussion in forums and communities, and keeping your company name, description and what you do consistent everywhere so it is clearly one entity. On your own site, pages that answer common questions plainly in the first paragraph get quoted far more than marketing copy does. Also make sure you are indexed properly in Bing and not just Google, as some of the assistants lean on it. And test it - ask the tools the questions your customers would ask and note who they name instead of you. That list is basically your to-do list.