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alwnw Oct 21, 2026
ratan_uk
Write it like ad copy, not a summary. Say what the page gives the person and why it's worth clicking, keep it roughly 150-160 characters so it doesn't get cut on desktop, and make every page's description unique. Also don't stress too much - Google rewrites a lot of them anyway, often pulling a line from the page that matches the query better. A good description still wins the clicks when it does get shown.