marthc MA

Unsubscribe link that only removes people from one email type

We send a weekly newsletter plus occasional product announcements. Too many people hit unsubscribe on everything when they probably just want fewer emails. How do you set up a footer link that lets them opt out of one subscription type and keep the other?
unsubscribe link subscription
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manish_66 Oct 19, 2026
marthc
What you want is a preference centre. Every decent email platform has some version of it, sometimes called subscription types, topics or groups. Set up two subscription types (newsletter, product announcements), tag each campaign with the right one, then point the footer link to the preference page instead of a straight unsubscribe. People see both boxes and untick the one they're tired of. Keep a clear "unsubscribe from everything" option on that page as well, people need to be able to leave completely in one click. And check what your platform does with the one-click unsubscribe button Gmail shows at the top of the email, some only remove people from the type that email belongs to, some remove them from everything.
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