what is canonical link in plain english?

I've only been doing this a few months, so canonical link is new to me. It looked like it was working for about two weeks and then flattened out. Is it worth the time it takes?
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vikramj Oct 22, 2026
akash_singh
it's a note in the page's code saying 'if you find copies of this, this one is the real one'. same product reachable at three urls because of filters or tracking tags? the canonical points all three at one url so google counts them together. it's a hint though, not an order - if your internal links and sitemap point at a different version, google may ignore it.