mia_serp MI

what is faceted navigation in plain english?

i keep seeing faceted navigation in every post and i've never really understood it. small team, so whatever it is has to be maintainable. does it matter at a small scale? happy to share more detail if it helps.
faceted navigation
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dan_30 Oct 21, 2026
mia_serp
The filters on a category page - size, colour, price, brand. Every combination can create its own URL, so a shop with a couple hundred products can end up with thousands of near-identical filter pages. That's the seo headache: crawl time wasted and duplicates competing with the real category page. Usual fix is letting the few combos people actually search for ("black running shoes") be indexable and keeping the rest out with canonicals or noindex, or not generating crawlable links to them at all.
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