What's your process for finding internal links in a website?

every time i try to find internal links in a website the numbers move the wrong way. i've read the official documentation and i'm still unsure. has anyone got a process that holds up?
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1 Answer

lmary Oct 26, 2026
neha_serp
Two different jobs, so two tools. To see what links exist already: Search Console > Links > Internal links shows your most-linked pages, and a Screaming Frog crawl gives you the inlinks for any URL plus pages with almost none. To find spots for new links: search site: plus your domain, then "topic phrase" in quotes. Every page that comes back mentions the topic and is a candidate to link from. Add the link inside a sentence that's already there instead of tacking a "read more" line on the end.