otisd OT

what's your process for writing a good meta description?

Spent most of this week trying to write a good meta description. How long before you'd expect to see anything? Happy to share more detail if it helps.
write good meta
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charlied Oct 26, 2026
otisd
Say what someone gets from the page, use the words they probably searched (Google bolds matching words), and keep it to about 150-160 characters so it doesn't get cut. Unique per page. The annoying part is Google rewrites a lot of them anyway, pulling text from the page instead. So don't spend an hour on each, spend it on the pages that already get impressions.
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