Write a meta description - how?

Every guide on writing a meta description says something different. It looked like it was working for about two weeks and then flattened out. What's the step i'm getting wrong?
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1 Answer

clickthruluc Oct 20, 2026
dasy.shah
Around 150-160 characters, say what the page actually gives the reader, include the main phrase once because Google bolds it. Don't stress too much, Google rewrites a lot of them anyway.