michael_smithie MI
@michael_smithie
SEO Oct 19, 2026

best approach to measure seo?

Tried to measure seo last month and saw no difference at all. A site with about 40 pages, for context. Is there an order that works better?
measure seo
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robert.smith Oct 21, 2026
michael_smithie
Search Console clicks and impressions, split into brand and non-brand queries - non-brand is what your SEO actually earned. Then in GA4 look at key events (conversions) from organic search, because traffic that never converts isn't worth much. Rankings are fine to watch but they're the least useful of the three, they jump around daily.
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