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Can you trust what a domain broker tells you about price?

The exact-match domain we want for our rebrand is parked and listed through a marketplace broker. He says the owner won't take under five figures and that there's another buyer circling. Normal negotiating talk, or should we walk?
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britton.sjohn Oct 16, 2026
sakshi_ads
Treat it as a sales number, because it is. Unless you hired them, they're representing the seller and usually paid on commission, so the first price is an opening position. Look up what similar names actually sold for in the past sales databases, decide your ceiling before you reply, and pay through escrow, never a direct bank transfer.
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