Creating seo report is going nowhere

Annotate anything that explains a dip: a migration, an algorithm update, downtime, seasonality. Otherwise the first question is always "why did it drop", and you end up answering it in the meeting instead of the report already doing it.

Who is it for? That changes everything. A client or a boss mostly wants to know "is it working and what are you doing next", not forty charts. What I keep in mine: clicks and impressions from Search Console compared with the previous period and the same month last year, the top pages and whether they went up or down, where the handful of keywords they actually care about sit now, and leads or sales from organic out of GA4. Then a short list of what was done this month and what is planned. That is it. If building it by hand is the part that is going nowhere, Looker Studio connects to Search Console and GA4 for free, so you set the template up once and it refreshes itself. Write the two or three sentences of commentary by hand though - that is the bit people actually read.