Do keyword research for youtube - how?

my last agency did this for us and now i have to do keyword research for youtube myself. nothing changed on the site around the same time, as far as i can tell. is there an order that works better? cheers.
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clickthruluc Oct 31, 2026
yvibe_growth
the order i use: 1. write down 10-15 seed topics your audience would actually type, not what you want to rank for 2. put each one in youtube search and note the autocomplete suggestions. that's real youtube search behaviour, which google keyword tools don't really give you 3. check the Research tab in YouTube Studio analytics, it shows what people search for across youtube and what your own viewers searched 4. search the shortlist and look at what's ranking. if the top results are huge channels with millions of views, park it. if you see small channels with decent views on old videos, that's your gap youtube search also leans heavily on watch time and click-through, so the title and thumbnail matter as much as the keyword itself.