I need to do international seo and every article on it is selling me a tool. I've seen people claim this changed recently, though i can't find a source. How long before you'd expect to see anything?
what setup are you on - subfolders, subdomains or separate country domains? and is it different languages, or same language for different countries?
usual culprits: hreflang that isn't reciprocal (every version has to point at all the others and at itself, or google just ignores it), auto-redirecting visitors by IP so googlebot only ever sees one version, and "localised" pages that are the US page with the currency swapped, which get treated as duplicates. the country filter in search console shows quickly whether the other versions get any impressions at all.
