How do you integrate seo into your content?

start with the search, not the draft. before writing anything, look at what's ranking for the term - what format it is (guide, list, tool page), what subtopics every result covers, what shows up in people also ask. then write the piece to beat that, use the words people actually search in the title and headings, and link it to and from related pages on your site. the bit everyone skips is going back after a few months. check search console for queries the page gets impressions for but doesn't really cover, and add sections for those. that's usually where the easy gains are.