Most popular youtube channel - what is it?

a client asked me about most popular youtube channel and i waffled. what is it actually for? happy to share more detail if it helps.
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neha_serp Oct 28, 2026
tom_ppc
By subscribers it's MrBeast. He passed T-Series in 2024, which had held the top spot for years before that. If you count by total views the ranking shuffles around a bit, kids' channels like Cocomelon sit near the top there.