New to this - what is reciprocal link in seo?

Question

a client asked me about reciprocal link in seo and i waffled. nothing changed on the site around the same time, as far as i can tell. does it matter at a small scale? cheers.

jasmins · Answer

two sites linking to each other, basically "you link me, I link you". A few natural ones between related sites are fine. Doing it at scale as a link-building tactic is called excessive link exchanges in Google's spam policies.

New to this - what is reciprocal link in seo?

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