@adspenddav
GA4 Oct 19, 2026

Still can't measure seo in google analytics - what am i missing?

Probably a basic question, but how do you actually measure seo in google analytics? It looked like it was working for about two weeks and then flattened out. Is there an order that works better? Happy to share more detail if it helps.
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arun_growth Oct 21, 2026
adspenddav
Organic shows up under Reports > Acquisition > Traffic acquisition - set the dimension to session default channel group and look at the Organic Search row. For which pages people land on, use the Landing page report and add a filter for organic. The bit most people are missing: GA4 doesn't show search queries at all. You have to link Search Console in the admin settings and then publish the Search Console reports in the library, otherwise they don't appear in the menu.