stuck on using chatgpt for seo

Stuck on what part? Prompts, or results that don't rank? Where it's genuinely useful: grouping a long keyword list into topics, outlining a page from the questions people ask, writing first drafts of meta descriptions, spotting gaps in a draft, writing schema. Where it lets you down: it makes up search volumes and "data", so never use its numbers, and pages published straight out of it read like everyone else's. Give it your own notes and experience as input and edit hard, that's the difference.