Stuck on using instagram reels for business

Watch shares and saves in the reel insights, not views. Views are mostly the algorithm testing you. The reels people send to a friend are the ones worth making three more versions of.

What's the actual goal here, sales or reach? Worth being honest about it, because reels are very good at putting you in front of strangers and fairly poor at converting them on the spot. Treat them as the top of the funnel and they make sense: the first second has to stop the scroll, captions burnt into the video for everyone watching on mute, and the offer somewhere they can find it afterwards rather than crammed into the clip.