What counts as roi in seo?
i keep seeing roi in seo in every post and i've never really understood it. i've seen people claim this changed recently, though i can't find a source. what is it actually for?
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1 Answer
katew
Profit you can put down to organic traffic, minus what you spent on SEO, divided by what you spent. Spend 10k, organic brings in 30k of profit, that's 200%.
The tricky parts are attribution and timing. Plenty of organic visitors convert later through another channel, and SEO costs land months before the return, so measure over a year rather than month by month. For lead gen, value a lead as your close rate times the average deal size.