what is negative seo in plain english?
a client asked me about negative seo and i waffled. i've checked the obvious settings and nothing looks wrong. does it matter at a small scale? thanks in advance.
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1 Answer
lilad
Someone deliberately trying to hurt your rankings. Usually by pointing thousands of spammy links at your site, sometimes by copying your content elsewhere, posting fake reviews, or hacking the site.
The link version is less scary than it sounds, Google is pretty good at ignoring junk links and most sites never need the disavow tool. The hacking kind is the real risk. Keep your plugins and themes updated.