@gusp
SEO Oct 01, 2026

What's the practical way to name images for seo?

My last agency did this for us and now i have to name images for seo myself. Is there an order that works better?
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2 Answers

zoes Oct 29, 2026
gusp
One thing I'd avoid is renaming images that are already live and getting image search traffic. New filename means a new URL, so you more or less start over for those. Good habit for new uploads, but leave the old ones alone unless they're genuinely awful.
alice_19 Oct 08, 2026
gusp
Rename before you upload. Lowercase, words separated by hyphens, describing what's actually in the picture, so something like red-leather-office-chair.jpg instead of IMG_4821.jpg. Keep it short and don't cram keywords in. The alt text matters more than the filename anyway, so spend your effort there.