what's your process for measuring seo performance?
Been trying to measure seo performance for a client site and getting nowhere fast. For reference, a local business site. What's the step i'm getting wrong?
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1 Answer
otisb
Monthly, three layers:
1. Search Console: clicks and impressions for non-brand queries, compared to the same month last year so seasonality doesn't fool you.
2. GA4: organic sessions to the pages that matter and the conversions from them.
3. A short tracked keyword list for the money terms.
Rankings on their own are the trap. We had positions going up while leads went down because the keywords we were climbing on didn't convert. Report on the second layer first.